Everyone thinks
they are a brand owner
Almost every creative agency, business consultancy, brand guru and educative institution has its own methodology for brand development and governance. From differencing naming conventions Pay off? or Tagline? to processes, to brand evaluations there is no universal system in place.
Now brand related AI searches deliver varied results from multiple sources leaving brand owners guessing on which way forward to develop their brand strategy and manage brand ROI.
How Brandbite solves this problem?
We have created a Universal Brand System that unifies and catalyses all the brand strategy + brand identity needs onto one page.
Over the last 14 years the Martech industry has grown from 150 to over 9000+ individual applications. While this is a great step forward, using multiple platforms to create content inevitably leads to levels of brand inconsistency and dilution.
Martech surge
With the deployment of brand content creation spread across multiple in-house and agency teams using an array of platforms for distribution, Brandbite ensures that your long term brand IP is governed, safe and in your control - through one portal.
→ Read about the explosion in Martech growth here
Brand fizzle
After 300+ projects over a 35+ year career as corporate, digital, creative and independent brand/creative director,
I have worked on many brand and design projects from start-ups, to scale-ups to corporate rebrands.
The biggest frustration often comes within 6 months of implementation. The brand guidelines start to gather digital dust on a server, The CMO moves on, content teams, in search of something new, start creating new content that steers off brand...and the brand impact fizzles out.
With Brandbite we ensure that your brand is up to date, that both the brand strategy + visual identity is shared with all brand stakeholders.